In the Dutch city of Rotterdam, the local Leefbaar Rotterdam political party has experienced the negative effects of neglecting the growing force of Asian, African and South American voters. As a result, they have ‘encouraged’ this electorate to bring out their vote for the Leefbaar Rotterdam opponents.
The voter turnout among Asian, African and South American communities increased from approximately 35% in 2002 to approximately 50% in 2006. In comparison, the 2006 voter turnout of these communities in Amsterdam was only 31%. Leefbaar Rotterdam paid a heavy price for their negligence. On election night it received less than 1% of the Asian, African and South American vote, resulting in losing its position as the city’s largest single party in the local city council.
A lesson well learned for all commercial and governmental organisations. In the Europe of 2006, organisations cannot afford themselves to underestimate the power of this relatively new communities.
What’s your opinnion?
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