TransCity

Diversity marketing agency TransCity develops integrated marketing and communications strategies by looking at the common grounds between the various ethnic cultural communities while not neglecting the differences.

This ‘inclusive’ approach is based on insight knowledge of what drives many communities. In the vision of TransCity, Asian, African or Latin American Europeans wish to see themselves as an integral part of mainstream Europe.

TransCity believes there are many common denominators amongst citizens in culturally diverse Europe. We all want to build up a family; have the best possible future for our children; live in a safe neighbourhood; want to stay healthy; and have a good job with future perspectives. In our daily lives, many of us interact with eachother. We sometimes go to the same school; live in the same neighbourhood; and partly go to the same shops.

Then what about our consumer behaviour? We often buy the same brands; partly use the same media; whether our parents were born in Africa or Asia, the Middle East or the Americas, Australia or Europe, we are all heavy users of Google, Nokia and Italian food; many guys want to watch football and many girls don’t want to miss and Sex and the City. TransCity is aware of the common denominators amongst the various ethnic cultural communities, but will not neglect the differences.

Then where are those ‘common grounds’ and ‘differences’ most visible? In Europe’s rapidly changing culturally diverse cities! In Rome and Birmingham, Berlin and Paris, Madrid and Vienna, Lisbon and Antwerp, Copenhagen and Rotterdam, Brussels and Stockholm, London and Dublin, Geneva and Amsterdam, Oslo and Athens. The city never sleeps. The City is always in Transition.

We are pleased to share with you our vision on marketing and communications strategies in the culturally diverse societies in Europe and are excited to show you how TransCity can help your business operate in a dynamic European landscape.

Now read more on TransCity!