Some 350,000 people are employed by the Indian call and contact center industry. Indian telephonists are helping consumers in countries like the United States and United Kingdom with questions on a wide range of products and services, from mortgages to vacuum cleaners.
Today, Indian call centers have even become the inspiration for soap operas and Bollywood musicals, for novels and art-house documentaries. The call center, according to Britain’s sunday newspaper The Observer, has been immortalised as a symbol of contemporary India and a convenient illustration of globalisation.
Chetan Bhagat’s novel One Night @ The Call Centre has topped the Indian best seller list for six months. Ashim Ahluwalia’s John and Jane, a film on the life of six call-centre workers, has won a major prize at the European Media Arts Festival. India Calling is a popular soap series in India, while the fillm American Daylight portrays a long-distance romance between an Indian telephonist and an American millionaire. Never before has cultural diversity on the work floor on a global scale been that popular a theme for the arts and movie world.
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