TransCity

We all know Indian telephonists are helping consumers in countries like the United States and United Kingdom with questions on a wide range of products and services, from mortgages to vacuum cleaners. Some 350,000 people are employed by the Indian call and contact center industry.

However, outsourcing in the call and contact center industry is not only limited to the English language areas. Dutch language call and contact centers have now started operations in the Turkish city of Istanbul and in the Surinamese capitol of Paramaribo.

Turkish families from the Netherlands who have resettled in Turkey, often have children who have grown up in ‘Orange country’. Many children of these families are fluent in Dutch and are qualified to serve clients in the Dutch language areas.

Since Istanbul is only a 3 hours flight from Amsterdam, meetings with the management in the Netherlands can be organised easily.

Among organisations with call centers in Istanbul are HCN and Agis. Health insurer Agis partly uses its Istanbul call center to serve its Turkish Dutch clients as part of its ethnic marketing strategy.

In Suriname, Unamic has opened a call center to serve clients in the Netherlands. In this former Netherlands colony in South America, Dutch is a language widely spoken.