TransCity

Where does the Turkish Dutch population do their shopping? What do Surinamese Dutch consider attractive promotions? How does your brand perform in shops with a high number of shoppers from ethnic minorities? And how does that compare to shops in predominantly white areas? What are the drivers behind decisions made by the culturally diverse populations in the Netherlands on the shop floor?

Answers to these and many others questions will be given by an extended and unique research to be conducted by IRI Information Resources and TransCity. The ‘Diversity in Shoping’ research will focus on the shopping behaviour of the various ethnic cultural communities in the Netherlands in groceries and pharmacies. IRI and TransCity will give an insight view of the drivers behind the choices made by the ethnic consumer as well as factual data on brands and products bought in areas with a strong culturally diverse population in comparison with areas with a more homogeneous Dutch population. The research has five different research modules, both qualitative and quantitative, and takes place from September to December 2006.

For more information and how to participate, please get in touch with IRI on + 31 (0) 418 57 08 00 and ask for Carin Stroeken or Henriette van Wijk, or get in touch with TransCity on + 31 (0) 10 414 04 64 and ask for René Romer or Nalini Hirasingh. More information on IRI can be found on their global website and on their local website in the Netherlands.