On wednesday morning August 30, TransCity and IRI will present the details of its ‘Diversity in Shopping’ research, to be conducted from September to December 2006. The event will take place in one of Western Europe’s largest mosques, the Mevlana Mosque in the Dutch city of Rotterdam. Until now, over 60 participants have registered to attend the presentation, all of them major fast mover brands as well as retailers.
The extended and unique ‘Diversity in Shopping’ research will focus on the shopping behaviour in the Netherlands of the various ethnic cultural communities in supermarkets and drugstores. IRI and TransCity will give an insight view of the drivers behind the choices made by the ethnic consumer as well as factual data on brands and products bought in areas with a strong culturally diverse population in comparison with areas with a more homogeneous Dutch population. Based on the actual scan results of supermarkets and drugstores in areas with large migrant populations, it will be the first time that actual buying behaviour based on hard data will be analysed.
If you’d like to attend the breakfast meeting of August 30, please get in touch with IRI on + 31 (0) 418 57 08 00 and ask for Carin Stroeken or Henriëtte van Wijk, or get in touch with TransCity on + 31 (0) 10 414 04 64 and ask for René Romer or Nalini Hirasingh.
More information on IRI can be found on their global website and on their local website in the Netherlands.
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