TransCity

At the end of November, two conferences on Diversity Marketing will be held. On November 28 ‘Marketing in demografisch Nieuw Nederland’ will take place in Congress Center ‘t Spant in Bussum, the Netherlands. On November 29, the Ethnic Media Conference 2006 will take place at the London Stock Exchange in the United Kingdom. At both conferences, TransCity will give a presentation.

In the Netherlands, TransCity’s presentation will focus on the different strategies that can be pursued to target ethnic minorities in marketing and communications. The differences between Diversity Marketing, Ethnic Marketing and Urban Marketing will be explained. In the United Kingdom TransCity will focus on the way major brands are introducing new concepts among the culturally diverse city youth with the final objective of targeting the mainstream youth.

The conference in the Netherlands will not only focus on ethnic minorities, but also on Senior Marketing, Marketing to Women and Youth Marketing. Other presenters include Edgar Keehnen (Senior Marketing), Diana Jaffé (Marketing to Women), Ab Kuijer (Youth Marketing) and Adjiedj Bakas.

The conference in London will focus on the way the media landscape is transformed as a result of the growing ethnic cultural diversity in the United Kingdom and how this transformation impacts on major brands. There are keynote addresses by David Cameron, leader of the Conservative Party and Dawn Airy of Sky Networks, as well as presentations by Michiel Bakker of MTV UK & Ireland and Jonathan Mildenhall, Strategic Director at Mother Agency, London.

Check here for all details of the London Conference.