A Korean bed company, Ceragem, has found success with America’s Hispanic population. Nearly half of the 61 franchieses in the U.S. are in Hispanic neighborhoods.
The bed has jade-stone rollers, and fuse principles of chiropractic and Eastern medicine. People are urged to try the beds - which sell for $3,000 - in store for as many weeks or months as they like. The credo is “Love, Service, Kindness.”
Some have speculated the credo and philosphy behind the product is what makes it so appealing to the Hispanic target.
“A lot of people believe my compadre, my friend, wouldn’t sell me something that’s a bunch of bull,” said a professor who has studied the Hispanic market.