Monthly Archive for January, 2008

The ideals of a nation

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‘You can tell the ideals of a nation by its advertisements,’ said British writer Norman Douglas.

The validity of this quote is probably best proven when searching for TV ads from South Africa at You Tube. Not surprisingly, the difference between TV ads from the Apartheid era and TV ads from after the abolishment of Apartheid is huge. Below are two commercials from South African Lagers, and a Sunday Times ad from 1985.

For more on advertising in South Africa, check the article ‘How advertising helped create a new South Africa’ on this website.

Apartheid years: Lion Lager

Post Apartheid: Castle Lager

And let’s not forget the ad below on a 1985 edition of South Africa’s Sunday Times, including the headline: ‘Afrikaners with coloured blood. We publish the names!’

Ethnic media popular in the Netherlands

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Waterkant.JPG

A quantitative research done by TransCity and Motivaction proves that ethnic media are popular among ethnic minorities in the Netherlands. Youngsters are more attracted by urban media, especially on radio and online.

Among the largest ethnic minority groups in the Netherlands, the most popular print titles are Ekin for the Turkish community, Mzine for the Moroccan community and De Ware Tijd Weekeditie Nederland for the Surinam community. 24% of all Dutch citizens with a Moroccan background can be found daily on Marokko.NL while 16% of all Dutch citizens with a Surinam background can be found daily on Waterkant.NET.

FunX radio is the most popular radio station among youngsters with ethnic minority backgrounds while Partypeeps2000.COM is the most popular online community for these youngsters.

For more information, you can contact TransCity through the contact page of this website.

Multicultural advertising - a new target for populist politicians?

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As we can see in the YouTube movie below, multicultural advertising may be gaining ground among advertisers, but is not always popular among all citizens in the various European countries.

The current integration debates in a number of European countries, might encourage a negative look at multicultural advertising. It will be interesting to see if populist politicians will one day also direct the growing ethnic cultural diversity in European advertising as a way to take advantage of possible populist sentiments.