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‘You can tell the ideals of a nation by its advertisements,’ said British writer Norman Douglas.

The validity of this quote is probably best proven when searching for TV ads from South Africa at You Tube. Not surprisingly, the difference between TV ads from the Apartheid era and TV ads from after the abolishment of Apartheid is huge. Below are two commercials from South African Lagers, and a Sunday Times ad from 1985.

For more on advertising in South Africa, check the article ‘How advertising helped create a new South Africa’ on this website.

Apartheid years: Lion Lager

Post Apartheid: Castle Lager

And let’s not forget the ad below on a 1985 edition of South Africa’s Sunday Times, including the headline: ‘Afrikaners with coloured blood. We publish the names!’