TransCity

Branded online radio can have added value for advertisers intending to target consumers with ethnic minority backgrounds. When targeting niche markets against relatively low costs, developing online platforms, including branded radio platforms, can have a serious impact, provided the platform perfectly matches the lifestyles and interests of your target audience.

Branded online radio is especially interesting in countries with ethnically and culturally diverse populations. In the Netherlands, for example, R&B, Hiphop and Reggaeton are extremely popular among urban youngsters. However, mainstream radio stations in the Netherlands like 538, 3FM and Q Music, are neglecting this growing target audience of urban and multicultural youngsters, already making up some 25 percent of the country’s youth. These youngsters do not listen to the above mainstream radio stations, so they can be served by targeted branded radio stations.

If you are interested to look at the opportunities of developing such branded online platforms, please get in touch with TransCity on +31 10 414 04 64 or info@transcity.com