TransCity

Above are two examples of TV ads targeting Hispanic voters in the United States. Presidential candidates Barack Obama and John McCain actively target potential voters with ethnic minority backgrounds, whether they are Asian Americans, Arab Americans, Hispanic Americans, African Americans or whatever background voters may have.

Today, in many European countries, these kind of of campaign ads are quite uncommon. In the Netherlands, for example, the ‘new rule’ for many politicians and governmental communication is: be careful with targeting people with ethnic minority backgrounds in their own mother tongue.

Six years ago, the views on this were still very different, as we can see below… for the times they are a-changin’.