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Source: The New York Times (Picture Jessica Kourkounis)

Ethnic Marketing can be relevant in all fields of marketing and communications, and for all products and services, including health insurance.

Recently, the New York Times reported on the higher risk of Alzheimer for Hispanics.

Antonio Vasquez, as the New York Times reports, was just 60 when Alzheimer’s disease derailed him. He lost his job at a Queens bakery because he kept burning chocolate chip cookies, forgetting he had put them in the oven. Then he got lost going to job interviews, walking his neighborhood in circles.

Teresa Mojica of Philadelphia was 59 when she got Alzheimer’s, making her so argumentative and delusional that she sometimes hits her husband. And Ida J. Lawrence was 57 when she started misplacing things and making mistakes in her Boston dental school job.

Click here to read the full article on the New York Times website