TransCity

TransCity Diversity Marketing & Communications, in cooperation with MCA Communicatie and EtnoMedia, is responsible for the very successful introduction campaign of Telesur in the Netherlands.

Telesur is the national Telecom company of Suriname. They have launched a unique simcard in the Netherlands. The simcard can be used in two countries, the Netherlands and Suriname, it has two local mobile phone numbers (a Dutch and a Surinamese number), and it uses one low local rate, so that calling from the Netherlands to Suriname or from Suriname to the Netherlands can be done against the same low local rate.

The introduction campaign was build around the theme ‘Two countries, one feeling’ which does not only match the instrumental elements of the physical product, but also the emotional values: the Surinamese community in the Netherlands is among the largest single ethnic minority communities in the country.

Below is the image of the teaser campaign (which ran in the two weeks before the launch) as well as short Dutch language movie that was made with stand-up comedian Roué Verveer. This movie was also done in the teaser phase of the campaign, a phase in which only the campaign theme was launched. In this short movie Roué Verveer gives his interpretation of ‘Two countries, one feeling’.