Whenever relevant, TransCity will develop non-traditional forms of communications. It is the creative ways of using a culturally diverse media mix that add to the results of our clients.

In this section you will find a number of cases for which TransCity and its sister agency EtnoMedia have been responsible. Whenever possible, these cases will be updated and new cases will be added.

Verschil is chill

Many of these cases might inspire you. The Royal Netherlands Air Force, for example, has been trying to present itself as an attractive employer for Turkish, Moroccan, Surinamese, Antillean and Chinese Dutch youngsters. The Netherlands Red Cross has taken some first steps to build up and strengthen its relations with a number of ethnic cultural communities. Nike has the ambition to be the number one football brand for youngsters growing up in Europe. These are just a few of the cases described in this chapter.

Of course, if you have a case you wish to share with others, a case that might be inspiring for your colleagues in the marketing and communications field, you are free to mail them to TransCity… and we will seriously consider publication.