When the Dutch ambassador Cornelis Calkoen came to the Topkapi Palace in Istanbul to present his credentials to Sultan Ahmed III, he had this important event recorded by the painter Jean Baptiste Vanmour. Together with the many depictions of court dignitaries and genre pieces by Vanmour, these paintings provide a remarkable picture of life at the Ottoman court in the first half of the eighteenth century. These paintings were exhibited as ‘The Ambassador, the Sultan & the Artist’ at the Amsterdam Rijksmuseum.
TransCity has attracted many thousands of Turkish-Dutch visitors to this exhibition. TransCity and its sister agency EtnoMedia were responsible for a large number of activities to attract the Turkish-Dutch to the Amsterdam Rijksmuseum.
Promotions
TransCity and EtnoMedia have developed the following promotional activities:
Attracting the Turkish-Dutch and international Turkish press at the opening of the exhibition, including pan-European Turkish satellite channels.
Inviting and receiving three Turkish-Dutch Parliamentarians at the opening event.
Achieving a continious flow of free publicity in the Turkish-Dutch press during the four months of the exhibition. From the Benelux and west European editions of dailies like Hürriyet, Türkiye, Milliyet and Zaman to monthly Turkish-Dutch magazines like Ekin, Platform, Dogus as well as MTNL Television and local Turkish-Dutch televsion.
Arranging special discounts for the readership of some of the Turkish-Dutch print media.
Organising group excursions of Turkish-Dutch youngsters to the exhibition. Some of these excursions were again covered by some of the Turkish-Dutch media.
Developing direct mail and direct email to Turkish-Dutch households, offering discounts on tickets for the exhibition. The larger the group, the larger the discounts. This way, Turkish-Dutch receiving family and friends from other European countries like Germany (the exhibition took place in summer), were encouraged to visit the exhibition together.
Developing direct mail and direct email to Turkish-Dutch businesses. Mail packages included posters and flyers meant for distribution within their community.
Distributing posters and flyers to over 700 Turkish shops throughout the Netherlands.
Developing and publishing editorial articles on Turkish-Dutch websites.
Viral marketing campaigns during the four months of the exhibition, including prize draws for winning free tickets.
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