TransCity has done market research, brew sessions, strategic consultancy, workshops and experience days for many organisations. Some examples can be found on this page.
Quaker
Research on the breakfast habits amongst the various communities. The focus groups were both first and second generation migrants from Turkish, Moroccan and Surinamese communities.
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Vrumona (subisdiary of Heineken)
Brew sessions on a new soft drink. The brew sessions were done with mixed focus groups from various ethnic cultural communities.
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Nivea (Beiersdorf)
Online indicative research on the perception of Nivea products and Nivea advertising amongst Turkish, Moroccan, Surinamese and Antillean communities living in the Netherlands, using ethnic and cross cultural websites such as waterkant.net, lokum.nl, goodtimes.org and maghreb.nl.
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Rabobank Nederland
Research amongst various communities, obtaining insights from a great variety of target groups to be used when developing integrating communications. Pre-testing a communications campaign.
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City of Amsterdam
Strategic plans on integrated communications on a city development program in the western city quarters of Amsterdam: Bos & Lommer, Geuzenveld/Slotermeer, Osdorp and Slotervaart/Overtoomseveld. Developing a positioning for these city quarters as attractive areas to live, to work and to invest (attractive for international businesses, close to Schiphol Airport).
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City of Rotterdam
Pre-testing a communications campaign on the importance of swimming lessons at the age of 5. Consultancy on the development of local city debates amongst various communities in Rotterdam.
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TPG Post - TNT
Research on the perception of direct mail and non direct mail amongst Turkish, Moroccan and Surinamese communities in the Netherlands, including both first and second generation migrants as well as business entrepreneurs.
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Others
Many other research and consultancy projects, including the Royal Netherlands Air Force, the Netherlands Red Cross, Casema, UPC and many others.
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