TransCity’s sister agency EtnoMedia has developed a series of online ethnic and cross cultural community platforms. It enables the various ethnic and cultural communities in and outside of the Netherlands to interact with eachother and with those who are not part of these communities.
The main objectives of the platforms are:
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Creating a ‘home’ for the various ethnic cultural communities in the Netherlands for as long as these communities do not find enough recognition in mainstream media.
Bringing the latest local and global news on their communities as well as the latest news from their countries of birth or the countries of birth of their parents or grandparents.
Encouraging those who are not part of the respective communities to learn more on these communities, including journalists.
Through the various online discussion platforms, encouraging an exchange of views amongst the members of the various communities as well as with those who do not belong to those communities. As a result, interaction between, for example, Moroccans and non-Morcoccans takes place on a regular basis.
Portal function. Links to the major local and global media relevant for the various communities are included.
Creating a platform for advertisers to reach the various communities and interact with those communities.
Amongst the most frequently visited community portals are:
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www.bollywood.nl
Core target audience: the Surinamese community in the Netherlands and all those in the Netherlands and Belgium who are interested in facts and gossip from the world’s largest movie industry. The place to get the latest from Bollywood in the Dutch language.
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www.waterkant.net
Core target audience: the Surinamese communities in the Netherlands, Suriname and the United States. The largest internet portal on Suriname and Surinamese communities, not only popular for Surinamese living abroad but also for Surinamese in Suriname.
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www.maghreb.nl
Core target audience: Moroccan youngsters in the Netherlands and Belgium. One of the first Moroccan community portals in the Netherlands and still one of the most complete and updated ones. Also used by non-Moroccans wishing to learn more on and interact with the Moroccan communities in the Netherlands and Belgium as well as journalists from mainstream Dutch media.
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www.lokum.nl
Core target audience: Turkish youngsters in the Netherlands and Belgium, one of the best visited Dutch language portals for Turkish-Dutch and Turkish-Belgian youngsters under the age of 25.
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www.goodtimes.org
Core target audience: Antillean, Surinamese and Cape Verdean youngsters in the Netherlands. Includes the latest party info.
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www.jobplaza.nl
Key objective: bringing together job seekers from migrant communities with employers.
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www.ramadan.nl
Key objective: informing both Muslims and non-Muslims on some of the characteristics of the ramadan. High numbers of visits during the month of ramadan, when the site is updated with all the latest info.
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www.hindustani.nl
Core target audience: the Hindustani community in the Netherlands and Suriname, includes newsfeeds from the waterkant and bollywood sites.
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