Archive for the 'News' Category

Pepsi & Lay’s: Ramadan TVC 2013

Above a mutual TV ad of Pepsi and Lay’s on Ramadan 2013, with over 3.5 million YouTube views. It includes an activation campaign, encouraging consumers to upload their personal Ramadan moments and share them with the rest of the world: pepsiramadan.com

Immigrants save US cities from shrinking

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Parts of the metropolitan US are relying on hundreds of thousands of foreign immigrants to maintain population levels as native-born Americans move elsewhere, according to figures released today.

New York would lose around 100,000 residents a year if overseas immigrants were not filling the void, the census bureau figures for 2000 to 2006 show. Los Angeles and Boston would also shrink without immigrants, threatening their economies and property markets.

“A lot of cities rely on immigration to prop up their housing market and economies,” said William Frey, a demographer at the Brookings Institution, a Washington thinktank.

Immigrants have long flocked to big US metropolitan areas, often stimulating growth. More recently, native-born Americans have moved from those regions, seeking a better life or better job prospects elsewhere.

Southern US cities, boosted by sunny climates, continue to grow fastest. Atlanta added more people than any other metropolitan area from 2000 to 2006, increasing its population by 890,000, to 5.1 million. The next biggest increases were Dallas-Fort Worth and Houston, both in Texas; Phoenix, Arizona; and Riverside, California.

The figures also show that the population of New Orleans has dropped by nearly 290,000 people since 2005, as the city has struggled to recover from the destruction wrought by Hurricane Katrina.

More than half of all new immigrants to the US are from Latin America, with Mexico leading the way, although there are also substantial numbers of arrivals from India and China. About a quarter of the newcomers make their way to New York and Los Angeles, but demographers say they have also noted the new arrivals are moving out beyond the south-western states and major centres towards the midwest.

“New York would certainly be declining in population, same with Los Angeles, and so they really are kind of propping up the population in a lot of big cities,” said Mark Mather, a demographer at the Population Reference Bureau. “In some places, like in the rust belt around Pittsburgh, where they are having real substantial population loss, immigrants are playing a vital role. They are coming in and filling needed jobs, and providing some of the tax base that is needed to help the economy.”

Source: Guardian, Washington Post

Professional background not matched in jobs

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According to the Central Statistics Agency in the Netherlands (CBS), ethnic minorities are more likely to have jobs below their professional background than whites. The problem is largest with those having a University degree.

In the above chart ‘niet-westerse allochtonen’ are ethnic minorities and ‘autochtonen’ are whites. The chart starts at ‘basisonderwijs’ (elementary education) and ends with ‘wetenschappelijk’ (University).

The Central Statistics Agency did not look at the causes of these diferences, although many would suggest the differences could be partly explained by prejudice and discrimination.

Obama wouldn’t be first black president

Lincol3[1].jpg If elected, would Barack Hussein Obama be the first black president of the United States? Not so, according to Diversity Inc. Research shows at least five U.S. presidents had black ancestors and Thomas Jefferson, the nation’s third president, was considered the first black president, according to historian Leroy Vaughn, author of Black People and Their Place in World History.

Vaughn’s research shows Jefferson was not the only former black U.S. president. Who were the others? Andrew Jackson, Abraham Lincoln, Warren Harding and Calvin Coolidge. But why was this unknown? How were they elected president? All five of these presidents never acknowledged their black ancestry.

Jefferson, who served two terms between 1801 and 1809, was described as the “son of a half-breed Indian squaw and a Virginia mulatto father,” as stated in Vaughn’s findings. Jefferson also was said to have destroyed all documentation attached to his mother, even going to extremes to seize letters written by his mother to other people.

President Andrew Jackson, the nation’s seventh president, was in office between 1829 and 1837. Vaughn cites an article written in The Virginia Magazine of History that Jackson was the son of an Irish woman who married a black man. The magazine also stated that Jackson’s oldest brother had been sold as a slave.

Lincoln, the nation’s 16th president, served between 1861 and 1865. Lincoln was said to have been the illegitimate son of an African man, according to Leroy’s findings. Lincoln had very dark skin and coarse hair and his mother allegedly came from an Ethiopian tribe. His heritage fueled so much controversy that Lincoln was nicknamed “Abraham Africanus the First” by his opponents.

President Warren Harding, the 29th president, in office between 1921 and 1923, apparently never denied his ancestry. According to Vaughn, William Chancellor, a professor of economics and politics at Wooster College in Ohio, wrote a book on the Harding family genealogy. Evidently, Harding had black ancestors between both sets of parents. Chancellor also said that Harding attended Iberia College, a school founded to educate fugitive slaves.

Coolidge, the nation’s 30th president, served between 1923 and 1929 and supposedly was proud of his heritage. He claimed his mother was dark because of mixed Indian ancestry. Coolidge’s mother’s maiden name was “Moor” and in Europe the name “Moor” was given to all blacks just as “Negro” was used in America. It later was concluded that Coolidge was part black.

The only difference between Obama and these former presidents is that none of their family histories were fully acknowledged by others. Even though Obama is half-white, he strongly resembles his Kenyan father. And not only is Obama open about his ancestry, most people acknowledge him as a black man, which is why people will identify Obama, if elected, as the first black president of the United States.

Source: DiversityInc

Chinese and Indians outperform white British

Independent.JPG Children of Chinese origin have outperformed every other British group in English by the age of 11, according to an ethnic breakdown of exam and test results published yesterday, says the British Independent newspaper.

They have the best results of all ethnic groups in national curriculum tests at 11 with 86 per cent reaching the required standard. These figures include recent Chinese immigrants who do not have English as a first language. Schoolchildren of Indian origin come second with 85 per cent achieving the same standard - compared with 80 per cent of white British children.

Their success is carried through to GCSE level where 65.8 per cent of Chinese-origin pupils obtain five A*- to C-grade passes including maths and English - under the Department for Education and Skills’ new measure used to rank schools. Pupils of Indian origin also outperform the white British with a 59.1 per cent pass rate, compared to 44.3 per cent for white British pupils.

The figures are revealed in an analysis of last year’s GCSE and national curriculum test results for pupils aged seven, 11 and 14.

Girls outperform boys in all ethnic groups. Of all major etnic groups, Afro-Caribbeans, Pakistani and Bangladeshi underperform. Especially the performance of black boys is sparkling concerns. Fewer than one in four Afro-Caribbean boys (22.7 per cent) achieve five top-grade GCSE passes compared with 36 per cent of boys overall.

The breakdown follows an official report from the Department for Education and Skills, which drew attention to the exclusion rate for black Afro-Caribbean childeren - they were three times as likely to be excluded from school as white youngsters. Their rate of permament exclusions was four per 10,000 compared to 1,3 for white pupils. Again, Chinese-origin pupils had the lowest exclusion rate, with 0.2 per cent.

The analysis also showed that childern from better-off homes outperformed those pupils who received free shool meals: 61 per cent of those youngsters not in receipt of free school meals obtained five A*-to C-grade passes compared with 33% of those from deprived backgrounds.

Shetty vs Goody

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Did Channel 4 and Endemol approach Shilpa Shetty to participate in Celebrity Big Brother to reach a large Asian audience in the UK? Or did they invite the Indian Bollywood star because they expected her to clash with low-life Jade Goody, the unofficial winner of Big Brother 2002, and model Danielle Lloyd?

The answer to the second question is likely to be positive. The more conflicts arise in the Big Brother houses, the higher the viewing figures. Inviting opposite personalities is at the core of the Big Brother concept, it is the essence of the programme, it is the reason for the existence of the reality show. So it must have been a deliberate decision by Channel 4 and Endemol to approach both the highly cultivated and wealthy Shilpa Shetty and the uneducated former Big Brother participant Jade Goody.

Since the main reason for inviting Shetty and Goody must have been the expected (racist) confrontations between the two, leading to high viewing figures (almost 9 million people watched fridays eviction show), Channel 4 and Endemol probably should have informed their sponsors on this beforehand. In other words, they might have mislead their main sponsor, Carphone Warehouse, the company that has now withdrawn its £ 3 million sponsorship of the programme.

It might have been more clever of Channel 4 and Endemol to claim that their intention was to expose the existence in the UK - and no doubt all over multicultural Europe - of a bigoted mindset, to show that racist language and overt prejudice are still alive and kicking in the UK of the 21st century, to prove that prejudice persists across the social spectrum. Whether or not people would have agreed that a Celebrity Big Brother tv show is the right way to expose this, is another matter, but such an explanation - probably closer to the truth than the current claim that (racist) confrontations were not expected - would possibly not have taken a hit to their credibility as has happened now.

Remains the issue of the media abusing its power to make and break a person for the sake of high viewing figures, of which Jade Goody has now become the latest victim. As a consequence of the current international row, we might be watching the end of the Big Brother reality shows.

And did Celebrity Big Brother attract a large Asian audience? Likely so… but is this the way for mainstream media to integrate the growing cultural diversity in the UK?

Migrants responsible for growth of Dutch population

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The CBS, the Central Statistics Agency in the Netherlands, estimates the Dutch population will number 16.8 million in 2050, compared to 16.4 million today. Migrant communities are fully responsible for this growth. Today, some 19% of the Dutch population is from a migrant community. In 2050, this is expected to be 29% of the population, almost one third of the total population.

The word the CBS is using for migrants is ‘allochtonen’. This word is used for those who are born in a foreign country with at least one parent who is also born in that foreign country - or the children of these people born in the Netherlands. In other words, those having ethnic minority backgrounds but with parents born in the Netherlands (third generation) are not part of these 29%.

The CBS still makes a distinction between ‘westerse allochtonen’ (from a western industrialized country such as EU member states, United States, Australia and Japan) and ‘niet-westerse allochtonen’ (from a non-western industrialized country, such as many African, Asian and Latin-American countries). The word ‘autochtonen’ is used for the indigenous Dutch population, but includes third generation migrants.

Although the largest migrant communities in the Netherlands are from the former Dutch East Indies (Indonesia), Germany, Turkey, Morocco, Suriname and the Netherlands Antilles, the fastest growing communities in the years ahead are expected to be Chinese, Iraqi, Afghan and Iranian communities, most of the growth coming from the second generation. First generation migrants from western-industrialized countries are also expected to grow, most of them coming from other Europeans union countries.

Koreans go Hispanic

Korean Hispanic.JPG A Korean bed company, Ceragem, has found success with America’s Hispanic population. Nearly half of the 61 franchieses in the U.S. are in Hispanic neighborhoods.

The bed has jade-stone rollers, and fuse principles of chiropractic and Eastern medicine. People are urged to try the beds - which sell for $3,000 - in store for as many weeks or months as they like. The credo is “Love, Service, Kindness.”

Some have speculated the credo and philosphy behind the product is what makes it so appealing to the Hispanic target.

“A lot of people believe my compadre, my friend, wouldn’t sell me something that’s a bunch of bull,” said a professor who has studied the Hispanic market.

Ethnic Media Conference 2006 in London

ethn 2.JPG There are more than seven million people in the UK ’s ethnic minority communities. They are growing 15 times faster than the white population and, by 2010, will represent over 35 per cent of the population in urban areas.

A whole raft of brands have been built on the ‘brown pound’ including mobile phones, hi-tech consumer products and clothes labels. Ethnic minorities are three times more likely to own a BMW than the population at large (and twice as likely to own a Mercedes Benz). Furthermore 60 per cent of these were bought as new cars (66 per cent for Mercedes).

Ethnic audiences are transforming the media landscape too. They are distinct, diverse, young and trend-setting - and these very characteristics make them hard to reach with a ‘big media’ approach. But the brands they favour can transfer quickly to the mainstream.

The rise of new, ethnically-driven channels presents a challenging - but incredibly exciting - business and communications opportunity.

On November 29, a ground-breaking ethnic media conference takes place at the London Stock Exchange. The conference, organised by Ethnic Communications, explores the potential for marketers, advertisers and corporate communicators.

MediaGuardian is a key partner in the Ethnic Media Conference 2006 and is producing a 12 page supplement of The Guardian newspaper on November 27, dedicated to the ethnic media arena .

Now check the Ethnic Media Conference 2006 website for more details on the conference and for registration.

KPN and Ahold pursue new ethnic marketing strategies in the Netherlands

KPN Turkish 2.JPG The Netherlands has recently seen a growing number of brands implementing ethnic marketing strategies. Albert Heijn, the largest supermarket chain in the Netherlands owned by Ahold, has started to offer Halal meat in 45 stores throughout the country. A trial has proven the opportunities for selling Halal meat in a nation with a million Muslims.

KPN Telecom has launched a sim card for the Turkish-Dutch target audience. The brand Ay Yildiz, said to be successful in Germany, has been introduced for the 365,000 strong Turkish population. Low costs phone calls can be made to Turkey, Germany and Belgium. Turkish is the major language in all communications.

After Agis Health Insurance has started ethnic marketing campaigns a few years ago, this year their competitor Zilveren Kruis Achmea is implementing an ethnic marketing strategy, initially focussing on the Turkish community. Bila-Riba Islamic Finance, launched last month, is a new bank for islamic banking products and mortgages, while major banks in the Netherlands, like Rabobank, are also considering introducing islamic banking products.

In the art sector we can also find interesting initiatives. The National Museum of Ethnology in Leiden and De Nieuwe Kerk in Amsterdam activively seek to attract ethnic minorities to its exhibitions on ‘Food – traditions, taboos and delicacies’ and ‘Istanbul.’

When pursueing ethnic marketing strategies in the Netherlands, businesses have to be realistic when projecting their possible return on investment. In the highly competitive telecommunication market, it won’t be easy for the KPN brand Ay Yildiz to get a market share within the Turkish population of, for example, 15%. Whether a future client base of maximum 50,000 will justify the implementation of a relatively expensive long term ethnic communication and loyalty programme remains to be seen. If not, cross cultural or urban marketing strategies could be great alternatives for KPN to target the Turkish consumer.

When it comes to islamic banking, realistic projections have to be made as well. It is probably unrealistic to claim that the consumer market for islamic banking products is one million strong. Many Turkish consumers, for example, are more keen on the highest interest rates than on islamic investments. For most Iranians in the Netherlands, islamic banking is also not top of mind. To the contrary, some Iranians have put their money in banks in Iran because of the high interest rates some Iranian banks have offered in recent years. Islamic banking certainly does have a market potential in the Netherlands, but whether this is a potenial among a majority or a minority of Muslims in the country remains to be seen.