TransCity has been working for Western Union Money Transfer Benelux on a number of levels, from developing newsletters and producing radio commercials to making a mapping structure of the Indonesia related communities in the Netherlands.
Newsletters
Developing Westen Union newsletters for the Netherlands and Belgium; distributed door to door in postal areas with a high number of migrant communities, with a sales driven as well as informative content.
Advertorials
TransCity has developed the editiorial content for advertorials in local door to door city newspapers; distributed door to door in postal areas with a high number of migrant communities, with a sales driven as well as informative content.
Click here to check one of those advertorials!
–
Press articles
Producing press articles for the ethnic press and arranging publication of these articles. For some of the articles journalists from ethnic media were asked to write a personal story on both the sender of money in the Netherlands and the receiver of that money in countries like Nigeria, Brazil, Suriname and Turkey. Correspondents of these ethnic media in the respective countries were asked to interview the receivers of money.
Online content
Developing online content for landing pages for a number of communities. The purpose of these landing pages is to inform prospects on all aspects of money transfers to the home countries of the respected communities as well as encourage money transfers through Western Union.
Radio
Producing radio commercials as part of a broader campaign. The commercials included testimonials for money transfers to Turkey. Columbia, Dominican Republic, Brazil, Morocco (Netherlands version), Morocco (two Belgian versions).
Market research
Market research on the Indonesia related communities in the Netherlands. It is estimated that over 1.3 million Dutch residents have affiliation with Indonesia. Many of those were born in the Netherlands but lived in the Dutch East Indies for many years, or have parents or grandparents who lived in the Dutch East Indies. The Indonesia related commmunities in the Netherlands are:
Indo-Dutch population
They consist of Europeans, Asians, and persons of mixed European-Asian blood who were born in the Dutch East Indies or whose parents or grandparents were born in the Dutch East Indies.
Moluccan-Dutch population
The Moluccan-Dutch were born in Maluku, or their parents or grandparents were born in Maluku. Those who decided to migrate to the Netherlands were mostly ex-soldiers from the KNIL, the Dutch Colonial Army.
Chinese-Indonesian population
After Indonesia’s independence thousands of Chinese Indonesians have migrated to the Netherlands due to the unstable political situation. However, most of them came as a result of the Souharto coup in 1965.
Chinese-Surinamese population
Between the years 1853 and 1870 many ethnic Chinese from Java were recruited by the Dutch for the plantations in the Dutch Colony of Suriname, South America. As a result of Suriname’s independence in 1975, many Chinese-Surinamese have migrated to the Netherlands, most of them before 1980.
Javanese-Surinamese population
Between the years 1890 and 1940, many ethnic Javanese were contracted by the Dutch colonial rulers in Suriname to work in the plantations. As a result of Suriname’s independence in 1975, many Javanese-Surinamese have migrated to the Netherlands.
Indonesians
Many of those came to the Netherlands as students and have stayed there after finishing their studies. Others have recently settled in the Netherlands on a labour contract, mostly in the field of nursing or ICT.
Adopted Indonesians
Indonesians who were adopted by Dutch families.
TransCity has done both desk and field research on these communities to discover which communities are most relevant for Western Union and what are the best ways to develop releations with these communities.