Put the power of the Internet to work in your business” was the slogan used in The Gleaner Online’s third annual Internet marketing seminar, held at the newspaper’s North Street central Kingston offices yesterday.

Dr Felix Akinladejo, lecturer of Internet marketing at the University of Technology (UTech), as well as managers, students, entrepreneurs, representatives from advertising agencies and marketing consultants, were in attendance.

“Internet marketing is the field of marketing or advertising a business on the World Wide Web. Because the Internet is so dynamic and is always changing, it is important that you keep up to date with the developments and designs that will enhance your web presence,” said Hope McMillan, project manager of The Gleaner Online and seminar presenter.

Participants for the over-subscribed seminar discussed an array of Internet marketing issues around how to expand your online reach and how the Internet can work for your business.

Marketing solution

The Gleaner Online team took the time to walk participants through various types of Internet marketing solutions, in particular, ad formats and properly utilising websites.

Based on a survey conducted after the seminar, the attendees expressed satisfaction with the venue, the information given, the length and way the information was presented and the level of interaction between the presenter and the audience.

“I’m sorry I came so late. The information was good and it cleared up many areas of concern,” said one individual.

The Gleaner Online’s Internet Marketing Seminar 2008, was considered by all a huge success.

Because of the large number of registrants, some could not be accommodated. However, another seminar of this nature will be held soon.