http://www.transcity.com Diversity Marketing & Communications Sun, 29 Jan 2012 15:57:38 +0000 http://backend.userland.com/rss092 en Proportionally, members of the black and ethnic minority community are more likely to attend a UK Premier League match than the overall population. Although no research has been done in the Netherlands in this field, recent research has shown that proportionally more Moroccan, Surinamese and Caribbean Dutch are watching Eredivisie ... http://www.transcity.com/2012/01/29/new-rap-on-feyenoord/ (From Football Marketing, January 2, 2012) Research commissioned by the governing body found that the Premier League “is seen to have reflected changes in broader British society, which has become more tolerant towards different cultural and religious groups”. It found there is a greater problem regarding racism around the England team ... http://www.transcity.com/2012/01/02/more-ethnic-minority-fans-at-premier-league/ (CNN) Lowe's has pulled its advertising from the reality TV show "All-American Muslim," which the retail store called a "lightning rod." "All-American Muslim" is an eight-part series that follows five Muslim families living in Dearborn, Michigan. "Lowe's has received a significant amount of communication on this program, from every perspective possible. ... http://www.transcity.com/2011/12/13/lowes-dropping-of-commercials-on-all-american-muslims/ http://www.transcity.com/2011/11/25/nando-chickens-last-dictator/ http://www.transcity.com/2011/10/21/multicultural-mobile-marketing/ (The Wall Street Journal, Ralph Richard Banks) "At this point in my life," says Audrey, age 39, "I thought I'd be married with children." A native of southeast Washington, D.C., and the child of parents who are approaching their 50th wedding anniversary, Audrey seems like the proverbial "good catch"—smart, funny, ... http://www.transcity.com/2011/08/16/an-interracial-fix-for-black-marriage/ (Ad Age, July 19, 2011) In the Netherlands, targeting people with ethnic minority backgrounds is often done in the Dutch language. In the US, the English language is often not used in ethnic marketing, certainly not when it comes to Hispanics. But maybe that's about to change, as you can read ... http://www.transcity.com/2011/07/23/moving-beyond-language/ (Brandchannel.com) Hispanics accounted for half the growth of the total U.S. population in the last decade, and they are expected to exceed 50 million in number, according to the most recent wave of census data. That's why "Hispanic consumers are a very, very important target," according to Marc Speichert, chief marketing officer ... http://www.transcity.com/2011/06/29/loreal-usa-sees-growth-in-us-hispanic-market/ http://www.transcity.com/2011/06/28/ban-on-religious-slaughter-in-the-netherlands/ http://www.transcity.com/2011/06/28/muslim-woman-sues-abercrombie-and-fitch/