http://www.transcity.com Diversity Marketing & Communications Sun, 10 Jan 2010 12:27:23 +0000 http://backend.userland.com/rss092 en The next ad was televized during a cricket match between Australia and the West-Indies in Australia. Below is the response to the ad of The Young Turks in the US: "These black folks are so unrruly and uncivilized, so rowdy, jumping up and down, they just can't sit down unless you ... http://www.transcity.com/2010/01/10/judge-for-yourself/ Ethnic Marketing is fun !! http://www.transcity.com/2010/01/08/south-african-ford-ad/ Above is an impactful tv ad in the Netherlands, developed from the insights of one specific ethnic cultural community. This commercial, made by FHV BBDO, is a hit in the Surinam community in the Netherlands as well as in Surinam. http://www.transcity.com/2009/09/09/hi-tv-ad/ TransCity Diversity Marketing & Communications, in cooperation with MCA Communicatie and EtnoMedia, is responsible for the very successful introduction campaign of Telesur in the Netherlands. Telesur is the national Telecom company of Suriname. They have launched a unique simcard in the Netherlands. The simcard can be used in two countries, the ... http://www.transcity.com/2008/12/17/introduction-campaign-for-telesur-in-the-netherlands/ Source: The New York Times (Picture Jessica Kourkounis) Ethnic Marketing can be relevant in all fields of marketing and communications, and for all products and services, including health insurance. Recently, the New York Times reported on the higher risk of Alzheimer for Hispanics. Antonio Vasquez, as the New York Times reports, was ... http://www.transcity.com/2008/11/20/health-risks-among-hispanics/ Source: NRC Handelsblad Ahmed Aboutaleb, a prominent Labour politician who was born in Morocco, will be the new mayor of Rotterdam. Aboutaleb (47) is currently the deputy minister of social affairs. He will start his new job on January 1, 2009, after the home affairs ministry confirms his appointment. Before becoming ... http://www.transcity.com/2008/10/18/rotterdam-chooses-dutch-moroccan-mayor/ http://www.transcity.com/2008/08/31/ramadan-kareem/ (Source: the Guardian) Cricket, a game most Italians find baffling, is becoming one of the country's fastest-growing sports thanks to a wave of immigration from India, Sri Lanka, Pakistan and Bangladesh. Around 20,000 people from the Indian subcontinent are regularly putting down stumps and padding up in Italy's parks, creating ... http://www.transcity.com/2008/08/31/cricket-immigrants-feel-at-home-batting-for-italy/ Above are two examples of TV ads targeting Hispanic voters in the United States. Presidential candidates Barack Obama and John McCain actively target potential voters with ethnic minority backgrounds, whether they are Asian Americans, Arab Americans, Hispanic Americans, African Americans or whatever background voters may have. Today, in many European countries, ... http://www.transcity.com/2008/08/26/targeting-the-hispanic-voter/ The ethnic and cross cultural media landscape in Europe continues to grow. It varies from local ethnic media to pan-European media for specific ethnic communities throughout Europe. In the Netherlands, TransCity can provide advertisers and media agencies with a media plan based on net reach reach within your target audience ... http://www.transcity.com/2008/08/21/how-to-us-europes-ethnic-media-effectively/