http://www.transcity.com Diversity Marketing & Communications Sat, 20 Dec 2008 16:36:04 +0000 http://backend.userland.com/rss092 en TransCity Diversity Marketing & Communications, in cooperation with MCA Communicatie and EtnoMedia, is responsible for the very successful introduction campaign of Telesur in the Netherlands. Telesur is the national Telecom company of Suriname. They have launched a unique simcard in the Netherlands. The simcard can be used in two countries, the ... http://www.transcity.com/2008/12/17/introduction-campaign-for-telesur-in-the-netherlands/ Source: The New York Times (Picture Jessica Kourkounis) Ethnic Marketing can be relevant in all fields of marketing and communications, and for all products and services, including health insurance. Recently, the New York Times reported on the higher risk of Alzheimer for Hispanics. Antonio Vasquez, as the New York Times reports, was ... http://www.transcity.com/2008/11/20/health-risks-among-hispanics/ Source: NRC Handelsblad Ahmed Aboutaleb, a prominent Labour politician who was born in Morocco, will be the new mayor of Rotterdam. Aboutaleb (47) is currently the deputy minister of social affairs. He will start his new job on January 1, 2009, after the home affairs ministry confirms his appointment. Before becoming ... http://www.transcity.com/2008/10/18/rotterdam-chooses-dutch-moroccan-mayor/ http://www.transcity.com/2008/08/31/ramadan-kareem/ (Source: the Guardian) Cricket, a game most Italians find baffling, is becoming one of the country's fastest-growing sports thanks to a wave of immigration from India, Sri Lanka, Pakistan and Bangladesh. Around 20,000 people from the Indian subcontinent are regularly putting down stumps and padding up in Italy's parks, creating ... http://www.transcity.com/2008/08/31/cricket-immigrants-feel-at-home-batting-for-italy/ Above are two examples of TV ads targeting Hispanic voters in the United States. Presidential candidates Barack Obama and John McCain actively target potential voters with ethnic minority backgrounds, whether they are Asian Americans, Arab Americans, Hispanic Americans, African Americans or whatever background voters may have. Today, in many European countries, ... http://www.transcity.com/2008/08/26/targeting-the-hispanic-voter/ The ethnic and cross cultural media landscape in Europe continues to grow. It varies from local ethnic media to pan-European media for specific ethnic communities throughout Europe. In the Netherlands, TransCity can provide advertisers and media agencies with a media plan based on net reach reach within your target audience ... http://www.transcity.com/2008/08/21/how-to-us-europes-ethnic-media-effectively/ L’Oreal categorically denies that it altered Beyoncé’s skin tone in the campaign for Féria hair colour. But Cécile Narinx, editor in chief of the Dutch edition of ELLE, says: ‘The rule is: black does not sell.’ In the Dutch daily Trouw, Mrs. Narinx claims ELLE did a test ... http://www.transcity.com/2008/08/19/black-does-not-sell/ New figures released by the U.S. Census Bureau, project whites will comprise less than half of the population before the middle of this century. The U.S. Census Bureau calculates that by 2042, Americans who identify themselves as Hispanic, black, Asian, American Indian, Native Hawaiian and Pacific Islander will together outnumber non-Hispanic ... http://www.transcity.com/2008/08/15/minorities-in-us-to-become-majority/ Branded online radio can have added value for advertisers intending to target consumers with ethnic minority backgrounds. When targeting niche markets against relatively low costs, developing online platforms, including branded radio platforms, can have a serious impact, provided the platform perfectly matches the lifestyles and interests of your ... http://www.transcity.com/2008/08/15/branded-radio/