How was advertising helpful in creating the new South Africa? Does advertising in Europe mirror the changing demographics? Why can city people be considered as trendsetters? Why has a local political party in the Netherlands lost its position at the largest single party in the city council?

TransCity frequently publishes its vision on marketing and communications strategies in multi-ethnic and multicultural societies.

Whenever relevant and possible, we will add these publications to our website. Most articles in this section are publications by TransCity or its network partners, others are press publications on or relevant to the work of TransCity and its clients. Some of the articles are in English, others in Dutch or French.

Publications from third parties can also be included in this section. If you have a publication you wish to share with others, please do not hesitate to mail it to TransCity and we will consider publication. Articles in different European languages will be considered for publication if relevant to our profession.