Archive

New rap on Feyenoord

Proportionally, members of the black and ethnic minority community are more likely to attend a UK Premier League match than the overall population. Although no research has been done in the Netherlands in this field, recent research has shown that proportionally more Moroccan, Surinamese and Caribbean Dutch are watching Eredivisie Live, the Pay TV channel on the premier Dutch football league, than the overall population.

Ajax and Feyenoord are likely to be the most popular teams among ethnic minoritities. The above video, a Feyenoord rap by U-niq and Winne, was launched today just before the match in Rotterdam between Feyenoord and Ajax.

More ethnic minority fans at Premier League

(From Football Marketing, January 2, 2012)

Research commissioned by the governing body found that the Premier League “is seen to have reflected changes in broader British society, which has become more tolerant towards different cultural and religious groups”. It found there is a greater problem regarding racism around the England team and in the lower divisions.

According to Populus, nearly 50% more members of the black and ethnic minority community attend Premier League matches than are a proportion of the overall population. The research also discovered a third more ethnic minorities follow Premier League clubs than fans who are white.

While Suárez is likely to appeal his eight-match ban after being found guilty of making racist comments to Patrice Evra of Manchester United – and Terry’s case will be heard at a London magistrates’ court in February – the Premier League told the Observer it is confident more ethnic minority fans are attending games, where “policing, stewarding, CCTV and new stadia” are helping to make them feel welcome.

Click here to read the full article on Football Marketing.

Lowe’s pulls advertising from All American Muslims

(CNN) Lowe’s has pulled its advertising from the reality TV show “All-American Muslim,” which the retail store called a “lightning rod.”

“All-American Muslim” is an eight-part series that follows five Muslim families living in Dearborn, Michigan.

“Lowe’s has received a significant amount of communication on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program,” the company said in a statement Saturday.

“We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.”

The conservative Florida Family Association, which is pushing advertisers to drop “All-American Muslim,” cheered Lowe’s decision. The group called the TLC show “propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values.”

Click here to read the full article on CNN.

Nando Chicken’s last dictator

Pepsi Cola Hispanic campaign

An Interracial Fix for Black Marriage

(The Wall Street Journal, Ralph Richard Banks)

“At this point in my life,” says Audrey, age 39, “I thought I’d be married with children.” A native of southeast Washington, D.C., and the child of parents who are approaching their 50th wedding anniversary, Audrey seems like the proverbial “good catch”—smart, funny, well-educated, attractive.

Audrey earns a good living, too, with an income from management consulting that far surpasses what her parents ever made. Her social life is busy as well, filled with family, friends and church.

What Audrey lacks is a husband. As she told me, sitting at a restaurant in the fashionable Dupont Circle neighborhood of the nation’s capital, “I’m trying to get to a point where I accept that marriage may never happen for me.”

Audrey belongs to the most unmarried group of people in the U.S.: black women. Nearly 70% of black women are unmarried, and the racial gap in marriage spans the socioeconomic spectrum, from the urban poor to well-off suburban professionals. Three in 10 college-educated black women haven’t married by age 40; their white peers are less than half as likely to have remained unwed.

Click here to read the full article in the Wall Street Journal.

Moving beyond language

(Ad Age, July 19, 2011)

In the Netherlands, targeting people with ethnic minority backgrounds is often done in the Dutch language. In the US, the English language is often not used in ethnic marketing, certainly not when it comes to Hispanics. But maybe that’s about to change, as you can read below.

It has finally happened. According to none other than the distinguished Pew Hispanic Center, births have surpassed immigration as the main driver of growth in the U.S. Hispanic market. In other words, since 2000, the proverbial exponential growth in the Hispanic population has been (and will continue to be) mostly driven by kids born in the U.S. — a majority of whom are second generation — and not by the so-called unacculturated.

It’s no surprise. The Pew Center and others have been predicting this development for years. But it is likely to reignite what has been the subject of much debate. Or better said, hostility. The question of how a brand most effectively markets to Hispanics who were born in the U.S.

Until now, most of the discussion has focused on language. On one side have been those that argue in favor of Hispanic exceptionalism. The argument goes that Hispanics, unlike other immigrants to the U.S., have a unique relationship with their native tongue and that they will hold on to it longer than other immigrants. This point of view has been the darling of Univision, many Hispanic advertising agencies and, on the other side of the fence, some right-wing extremists like Samuel Huntington and Patrick Buchanan. The other argument is that the children of Latin-American immigrants will be either English dominant or bilingual, their grandchildren will be English dominant and their great-grandchildren will be English speaking “monoglots.”

Click here to read the full article in Ad Age.

L’Oreal USA Sees Growth in US Hispanic Market

lÓreal Hispanic Ad

(Brandchannel.com)

Hispanics accounted for half the growth of the total U.S. population in the last decade, and they are expected to exceed 50 million in number, according to the most recent wave of census data.

That’s why “Hispanic consumers are a very, very important target,” according to Marc Speichert, chief marketing officer at L’Oreal USA. “We see it as a growth opportunity for the future,” Speichert tells the New York Times.

One way L’Oreal USA is reaching Hispanic consumers is through a promotional tie-in with Telemundo, a television network known for broadcasting telenovelas.

These serialized shows are not unlike the early daytime “soap operas” popularized by Procter & Gamble, who both produced them and initially supported them with commercials for soaps and laundry detergents. Now L’Oreal USA is updating the P&G strategy in a collaboration with Telemundo, assisted by digital agency Moxie Interactive, to form an online club for fans, “Club de Noveleras.”

The club has all the classic elements of both a fan and loyalty club — photos, videos, articles, and an interactive community, plus a loyalty program consumers can use to accumulate points and redeem them for various telenovela and L’Oreal-related merchandise. Jacqueline Hernandez, COO at Telemundo’s New York office, tells the Times the new website is “novela fantasy league… We’re creating a community, a virtual community online” that will “turn viewership into a relationship.”

Click here to read the full article.

Ban on religious slaughter in the Netherlands

Muslim woman sues Abercrombie and Fitch