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The ideals of a nation

‘You can tell the ideals of a nation by its advertisements,’ said British writer Norman Douglas.

The validity of this quote is probably best proven when searching for TV ads from South Africa at You Tube. Not surprisingly, the difference between TV ads from the Apartheid era and TV ads from after the abolishment of Apartheid is huge. Below are two commercials from South African Lagers, and a Sunday Times ad from 1985.

For more on advertising in South Africa, check the article ‘How advertising helped create a new South Africa’ on this website.

Apartheid years: Lion Lager

Post Apartheid: Castle Lager

And let’s not forget the ad below on a 1985 edition of South Africa’s Sunday Times, including the headline: ‘Afrikaners with coloured blood. We publish the names!’

Ethnic media popular in the Netherlands

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A quantitative research done by TransCity and Motivaction proves that ethnic media are popular among ethnic minorities in the Netherlands. Youngsters are more attracted by urban media, especially on radio and online.

Among the largest ethnic minority groups in the Netherlands, the most popular print titles are Ekin for the Turkish community, Mzine for the Moroccan community and De Ware Tijd Weekeditie Nederland for the Surinam community. 24% of all Dutch citizens with a Moroccan background can be found daily on Marokko.NL while 16% of all Dutch citizens with a Surinam background can be found daily on Waterkant.NET.

FunX radio is the most popular radio station among youngsters with ethnic minority backgrounds while Partypeeps2000.COM is the most popular online community for these youngsters.

For more information, you can contact TransCity through the contact page of this website.

Multicultural advertising - a new target for populist politicians?

As we can see in the YouTube movie below, multicultural advertising may be gaining ground among advertisers, but is not always popular among all citizens in the various European countries.

The current integration debates in a number of European countries, might encourage a negative look at multicultural advertising. It will be interesting to see if populist politicians will one day also direct the growing ethnic cultural diversity in European advertising as a way to take advantage of possible populist sentiments.

Muslim and Christian migrants

Media and politicians in the Netherlands - as well as throughout Europe - are used to emphasize the large numbers of Muslims that have settled in the country in the past few decades. Since 9/11 and with the rise of a relatively small group of fanatical Muslims worldwide, Muslim communities are often treated as communities that might oppose ‘Western’ values. Especially some populist politicians are crossing new borders to blame Muslims for many wrongs in Dutch society, as is ridiculised by cartoonists Fokke and Sukke in Dutch daily NRC Handelsblad (see cartoon below).

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In the past, the Netherlands Central Statistics Agency (CBS) estimated the number of Muslims in the Netherlands at about 1 million. That number was based on the number of migrants and their children from Muslim countries. Only recently did the CBS give a new estimation: 850,000. This was based on the fact that, especially when it comes to refugee communities, not every person from a predominantly Muslim country is a Muslim.

Having said that, we come to the following matter. Are Muslims really the single largest religious group among migrant communities in the Netherlands? In recent years, churches in the Netherlands major cities have become more popular than they were for a long time. Many of those who attend church service have an African or Afro-Caribbean background. And if we add the recent migrant workers from Eastern European countries to Christian migrant communities from Africa, South America and even the Middle East and Asia, we might even find that the number of Christian migrants - in all its diversity - is almost as high as the number of migrants with a Muslim background.

UK Home Office: migrants work harder

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Migrant workers contributed £6 billion to the country’s economic growth last year and earned higher wages than their British counterparts, Home Office figures revealed yesterday.

The study concluded that new arrivals were harder-working, brought sought-after skills and paid more in tax than they used in public services.

The population rose by 189,000 last year, with 574,000 migrants arriving and 385,000 people leaving. The steady increase over the last decade has led to warnings that the country cannot cope with the growth. But the Government figures suggested migration was throwing a life-line to an economy suffering skills shortages and struggling to support a growing bill for pensions.

It was calculated that new migration accounted for about one-sixth of Britain’s economic growth, equivalent to £6 billion last year. The Home Office said the newcomers had “high levels of skills – higher on average than the UK natives” and that employers found migrant workers “reliable and hard-working”.

It reported that migrants earned on average £424 per week last year, compared with £395 for UK-born workers, and as a result paid more per head in tax and VAT than Britons. It also suggested that the work ethic of the new arrivals was also having a positive impact on British workers, helping to increase their pay levels.

The Home Office said research showed migrants contributed 10 per cent of Government revenue, but used only 9.1 per cent of expenditure in such areas as schools or hospitals.

All regions in the UK reported an economic boost from the newcomers, but problems of integration and pressure on public services had also begun to develop.

Community tensions had emerged in areas such as the South-west and Scotland which had not previously experienced large-scale immigration, while several other regions warned of the pressure on the supply of cheap housing.

Source: The Independent

New legislation in Portugal

In Portugal, a new law came into force defining the conditions and procedures for entry, residence and deportation of foreign nationals. A new provision is the automatic right to a permanent residence visa for foreigners who come to Portugal to start a business.

People with money “will have an easy ride, but for the rest who haven’t, who come to Portugal looking for a better life, little or no progress has been made,” Jair Santos Pereira, a Brazilian who works in a Lisbon restaurant, told IPS News Agency.

Discoteca Luanda

Most of the traditional migrant communities belong to the latter group, migrants from Portugal’s former colonies in Africa as well as Brazil. (Picture: Cape Verdean artist Suzanna Lubrano performing in Lisbon’s Discoteca Luanda).

Portugal’s new legislation puts it closer to the paths followed for decades by countries like Australia, Brazil, Canada, France, New Zealand, the United Kingdom and the United States, which have made the most of the energy of immigrants for the development of their societies.

Portugal today has a population of 10.2 million, of whom 420,000 are legal immigrants and another 150,000 are undocumented immigrants, according to estimates by non-governmental organisations.

With a work force of 5.8 million people, of whom 9.9 percent are foreigners, immigrants are an important factor in filling the coffers of a state which does not hesitate to levy contributions from the undocumented, although the authorities call them “illegal.”

Portugal’s 64,295 Brazilian legal residents are now the largest foreign community living in Portugal, outnumbering traditional immigrants from Portugal’s former colonies in Africa - Cape Verde, Angola, Mozambique, Guinea-Bissau and Sao Tomé and Príncipe - and the more recent influx of Ukrainians, who began to arrive in this country early this decade.

However, Eduardo Tavares de Lima, president of the Casa do Brasil’s General Assembly, estimates that there are actually some 120,000 Brazilians living in Portugal.

The other 60,000 Brazilians “are either children or grandchildren of Brazilian immigrants who obtained Portuguese nationality, or undocumented immigrants,” Tavares de Lima told IPS.

Source: IPS News Agency

Concept testing - looking for the common grounds

In a country where the majority of those living in the urban areas have ethnic minority backgrounds - and even nationwide almost 25% of the under age 20 population have ethnic minority backgrounds - it goes without saying that brands can hardly afford themselves anymore to develop attractive products and effective communication from a white perspective only.

Therefore, within the last year, a growing number of advertisers in the Netherlands has taken the initiative to not only test the concepts for their advertising campaigns among more mainstream consumers, but also among consumers with ethnic minority backgrounds.

Apart from pre-testing advertising campaigns, a growing number of brands in the Netherlands include panels of consumers with ethnic minority backgrounds when developing new products and services.

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These product and advertising concepts are developed with and tested among panels of both ethnic minority and ethnic majority consumers.

Recently TransCity has successfully tested concepts for new products and communication platforms for brands like Pepsi, Rabobank, Agis, KNVB, UPC, Vrumona and many more.

One of the objectives is to look at both the common grounds and differences of ethnic minority and ethnic majority consumers and thus develop product and communications platforms based on the common grounds.

Migrant workers boost economy

TUC logo 2.GIF Trade Unions are usually not in the forefront of explaining the positive effects migration might have on local economies. It is therefore surprising to read a recent report published by the British Trade Union, TUC, claiming that migrant workers are boosting growth in the economy and have not depressed wages or pushed up unemployment among Britons.

Despite claims from organisations such as Migration Watch UK that immigrants place extra pressure on housing and public services, the TUC says these workers often pay more in taxes than the value of public services they receive.

The report, entitled The Economics of Migration, says that without workers from abroad many sectors in the economy would collapse.

Wages and jobs have not been depressed and although there is some limited evidence that low-skilled workers are struggling to find work, the majority have not lost out thanks to a buoyant economy, the report adds.

TUC general secretary Brendan Barber said: “Migrant workers are making a substantial contribution to Britain’s economy, and some sectors would collapse if they were removed overnight. They haven’t caused mass unemployment or held wages down as some would have us believe.”

Treasury figures show that inward migration adds about 10% to economic growth each year. The Bank of England has also welcomed the effect migrant labour has had on pay settlements by stopping them from picking up more sharply in response to recent higher inflation.

In spite of the benefits migrant labour brings, Mr Barber said not enough was being done to protect these workers from unscrupulous employers taking advantage of employees’ lack of knowledge of their rights and poor English.

“The solution is to crack down on the minority of bad employers by properly enforcing employment rights such as the minimum wage and closing loopholes such as the poor protection enjoyed by agency workers,” said Mr Barber.

“The emergence of a large group of employers habitually breaking the law could undermine the minimum wage’s effectiveness for all workers. The Low Pay Commission and the government must make special efforts to make sure the value of the minimum wage does not fall relative to pay.”

The report also adds that the abundance of migrant labour should not stop the government from helping unemployed and disadvantaged British citizens from getting into work.

Source: The Guardian

Immigrants save US cities from shrinking

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Parts of the metropolitan US are relying on hundreds of thousands of foreign immigrants to maintain population levels as native-born Americans move elsewhere, according to figures released today.

New York would lose around 100,000 residents a year if overseas immigrants were not filling the void, the census bureau figures for 2000 to 2006 show. Los Angeles and Boston would also shrink without immigrants, threatening their economies and property markets.

“A lot of cities rely on immigration to prop up their housing market and economies,” said William Frey, a demographer at the Brookings Institution, a Washington thinktank.

Immigrants have long flocked to big US metropolitan areas, often stimulating growth. More recently, native-born Americans have moved from those regions, seeking a better life or better job prospects elsewhere.

Southern US cities, boosted by sunny climates, continue to grow fastest. Atlanta added more people than any other metropolitan area from 2000 to 2006, increasing its population by 890,000, to 5.1 million. The next biggest increases were Dallas-Fort Worth and Houston, both in Texas; Phoenix, Arizona; and Riverside, California.

The figures also show that the population of New Orleans has dropped by nearly 290,000 people since 2005, as the city has struggled to recover from the destruction wrought by Hurricane Katrina.

More than half of all new immigrants to the US are from Latin America, with Mexico leading the way, although there are also substantial numbers of arrivals from India and China. About a quarter of the newcomers make their way to New York and Los Angeles, but demographers say they have also noted the new arrivals are moving out beyond the south-western states and major centres towards the midwest.

“New York would certainly be declining in population, same with Los Angeles, and so they really are kind of propping up the population in a lot of big cities,” said Mark Mather, a demographer at the Population Reference Bureau. “In some places, like in the rust belt around Pittsburgh, where they are having real substantial population loss, immigrants are playing a vital role. They are coming in and filling needed jobs, and providing some of the tax base that is needed to help the economy.”

Source: Guardian, Washington Post

Professional background not matched in jobs

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According to the Central Statistics Agency in the Netherlands (CBS), ethnic minorities are more likely to have jobs below their professional background than whites. The problem is largest with those having a University degree.

In the above chart ‘niet-westerse allochtonen’ are ethnic minorities and ‘autochtonen’ are whites. The chart starts at ‘basisonderwijs’ (elementary education) and ends with ‘wetenschappelijk’ (University).

The Central Statistics Agency did not look at the causes of these diferences, although many would suggest the differences could be partly explained by prejudice and discrimination.