As specialists in cultural diversity in the marketing and communications field, TransCity is specifically equipped to assist you with market research amongst the various ethnic cultural communities.
TransCity will often set up the field work in such a way that you will discover the common nominators amongst communities, making it easier to develop marketing communications based on what people have in common. Finding the insights for this inclusive way of marketing communications strategies often starts with implementing the right research methods.
Research can also be implemented as a PR tool. Research on issues that are newsworthy and related to your organisation or brand, can be an effective way to generate free publicity, including publicity in the ethnic or cross cultural press.
TransCity can also help you with so-called ‘brew sessions.’ Why not develop marketing and communications strategies in close cooperation with your target groups? Why should you decide on how to target your target audience? Why shouldn’t you let your target audience decide?
TransCity will assist you in both qualitative and quantitative market research, including brew sessions.
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