TransCity

Database driven marketing has always been the best way to learn the effectiveness of the money spent. By trial and error, marketers learn to develop the most cost efficient creative concepts, offers and channels.

Database driven marketing has many forms. From the more traditional direct mail, direct response advertising and telemarketing to the rapidly developing online and text messaging concepts.

For many Asian, African and Latin American communities, internet and mobile phones have become an essential tool for communication. Using these tools as a way to interact with your potential target audiences can be very effective, provided you strictly obey to the privacy regulations in your country.

Viral marketing strategies can be used for different purposes, from direct sales to brand building. The Dutch coffee brand Douwe Egberts has experienced the effects of viral marketing. Students have developed a comedy commercial for Douwe Egberts, showing two grandmothers talking today’s urban street slang over a cop of coffee. When putting this commercial online, it became such a hit - especially among the youth with Surinamese, Turkish or Morroccan roots - that Douwe Egberts decided to adopt the ad for the commercial breaks on mainstream television.

TransCity can assist you in developing effective and targeted direct communications concepts, both offline and online.

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